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Saturday, February 15, 2014

Tuesday, February 4, 2014

Webmaster Tools in 2014?

Some things that I could imagine people wanting: Make it easier/faster to claim authorship or do authorship markup. Improved reporting of spam, bugs, errors, or issues. Maybe people who do very good spam reports could be “deputized” so their future spam reports would be fast-tracked. Or perhaps a karma, cred, or peer-based system could bubble up the most important issues, bad search results, etc. 

Option to download the web pages that Google has seen from your site, in case a catastrophe like a hard drive failure or a virus takes down your entire website. Checklists or help for new businesses that are just starting out. Periodic reports with advice on improving areas like mobile or page speed. Send Google “fat pings” of content before publishing it on the web, to make it easier for Google to tell where content appeared first on the web. 

Better tools for detecting or reporting duplicate content or scrapers. Show pages that don’t validate. Show the source pages that link to your 404 pages, so you can contact other sites and ask if they want to fix their broken links. Or almost as nice: tell the pages on your website that lead to 404s or broken links, so that site owners can fix their own broken links. Better or faster bulk url removal (maybe pages that match a specific phrase?). Refreshing the existing data in Webmaster Tools faster or better. Improve robots.txt checker to handle even longer files. 

Ways for site owners to tell us more about their site: anything from country-level data to language to authorship to what content management system (CMS) you use on different parts of the site. That might help Google improve how it crawls different parts of a domain. To be clear, this is just some personal brainstorming–I’m not saying that the Webmaster Tools team will work on any of these. What I’d really like to hear is what you would like to see in 2014, either in Webmaster Tools or from the larger team that works with webmasters and site owners.

Thursday, July 18, 2013

A Parameterless Search Could Be Coming Soon




The future for search means looking at a world in which no parameters exist. Yes, I said it.
Thanks to a really handy, cool guy who loves to read patents, and also happens to love SEO, we've learned of a new Google patent that looks at the feasibility of parameterless search. Really what the patent comes down to is that context is king. 
To even think about search existing without parameters, we have to look at what type of information would need to available. Google would need to understand the context and intent of the information that might be most desirable to the user at that time. To do, it would need to have access to:
  • date and time
  • location
  • calendar
  • contacts
  • weather
  • search history
  • apps 
  • favorite websites
  • high engagement in social media
  • the list can go on and on
To retrieve this type of context, Google would have to have access to something very personal to receive the correct data. Enter: mobile device. As referenced in the patent, Google refers to "receiving a parameterless search request, which was provided to a mobile computing device".
As Bill Slawski suggests, here is how a parameterless search may work:
For instance, imagine being driven to work at 50mph, and you shake your phone. It tells you that there's congestion ahead, and offers an alternative route. Or it shows you a map with color-coded traffic information for different streets nearby according to traffic conditions. Or, you may have an appointment with a client made by email and included on your calendar, and you want to find and check the email to make sure that you have the right phone number. It could show the number and offer to make the call on your behalf. If you regularly take a train at around 8:00 am on weekday mornings, shaking your phone at 7:50 am might trigger a realtime schedule for the rails.
It may be mind boggling, but this isn't too far off in the future. From looking at the patent, I think the hardest thing for Google is going to be capturing the ability to measure or determine a user's intent. To do so, Google will need much more information about a user, which beacons privacy issues. Whether or not privacy becomes more of a hot topic, I'm sure Google has already figured out a lot of the dynamics behind a parameterless search since the patent was filled in August 2010.  

Monday, July 15, 2013

How to rank well without unique content?

A Not So SEO Friendly Text










You know that feeling when you’re looking to buy something online and you land on a category page of some online store listing products they offer in a nice little grid, and you’re scrolling down this grid looking at their products and then… BANG


SEO for Multilingual eCommerce Websites







During the last 5 years of doing SEO for eCommerce websites, I noticed that most store owners have a hard time with optimization for multiple languages. In this article I’ll try to explain some common misconceptions and tell you how to avoid 7 most common mistakes!


PageRank Split Experiment


One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.
The Experiment Setup
Number of domains involved: 3 (2 test domains referred to as “A” and “B” and a buffer domain used to bridge PageRank)
Test domain characteristics: Very similar domain format with slight variation.

Saturday, April 27, 2013

Learn Google SEO Resources

Some Useful resources links from Google about SEO

1. Google Basic SEO Guide – Cheat Sheet –  Click Here to Download

2. Search Engien Optimization Started Guide by Google – Click Here to Download

3. Google’s SEO Guide and Terms - Click Here to Download

4. Google’s Webmaster Academy - Click Here to Download

5. Google Webmaster Tools - Click Here to Download

6. Google Trends - Click Here to Download