Future of SEO - SEO Process In 2013

The Difference Between Google SEO and Yahoo SEO?

A question which I thought I knew the answer to is “what are the differences between Google and Yahoo SEO or search engine optimisation“? You see I have always found it easier to rank sites on Google quicker than any other search engine, especially yahoo. For instance take a look at my search engine stats for last week on my 4 month old blog.

   

 As you can see all of my search traffic, just about, comes from Google. I didn’t even get 1 single visit from yahoo and have had 1 the whole time my blog has been up and running. There is nothing new about this, every site I have ever worked on has struggled to get traffic from Yahoo Search. My theory has always been that Yahoo relies on simple link popularity, who ever has the most wins! I was also under the impression that Yahoo relies heavily on Domain Age. Anyway I decided to conduct a little research and boy! was I wrong. The research I conducted is far from conclusive but it puts my previous theories to bed. Below is a table I put together comparing two sites. 1 – The first site ranks No.1 on Google for “search engine optimisation” 2 – The second site ranks No.1 on Yahoo for the same term.  

I have highlighted all the areas that the Google ranker seems to out do the yahoo ranker. Let’s discuss this a little. Take a look at the search result page for a yahoo search: 

 

Take a look at all the ranking URL’s, just about all include the targeted keyword. Now compare this with the Google Results Page

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Notice how all the URL’s here are mainly company names, some; kind of use the keyword but most don’t. All this, leaves me with the following conclusions:- To optimise for Google think of the quality of your whole site, how many deep links do I have, are all my pages fully optimised, does PageRank flow to my most important pages, am I building a link profile to all my important pages? Yahoo is simply concerned with the relevancy of a single page and PageRank and domain authority play a minor role if any at all The evidence here could suggest a swing to brand recognition on Google as all the sites ranking in Google are company domain names Google gives very little weight to the domain name now, however it is still a good idea to include keywords in your domain so you can pick traffic up from Yahoo as well. As far as I am concerned Google brought up the better quality results and so it should as it has such a huge search traffic share of between 60 – 65%. There are far more hoops to jump through for Google SEO and even though it has it’s critics it would seem it is much harder to spam than what Yahoo would be.

Why You Should Focus Your SEO on Google

Composing and structuring your company’s website so people can find it on search engines (called “search engine optimization” or “SEO”) is critical, but the good news is that most people are safe focusing entirely on one search engine — Google.
This point was clearer than ever when web analytics company Experian Hitwise published new research about search engine usage in the United Kingdom. The firm found that Google sites account for 92% of all searches in the UK.
Google sites include not only the main Google search engine but also the video site YouTube, and other properties like Google News. The closest competitors in the study were Yahoo! and Microsoft, which each managed a paltry 3%.
So while it rarely hurts to also target Yahoo! or Bing when possible, Google should always be your first concern. Want to know how? We have a few resources on that subject, so be sure and check them out:

Improving Your Search Engine Ranking Will Grow Business Profits

Companies that are trying to make sure they get seen as frequently as possible by the right types of customers should do all that they can to improve their Internet marketing. Search engine optimization is an ideal way for a business to grow its Google ranking so that they can get seen more by the right prospective clients. Google has a share of between 65 percent and 70 percent of today’s online search market. With the right style of SEO marketing any business can improve their presence on search engines. With more than 88 percent of United States web users above the age of 14 projected to browse for information about products on the web, having high a high search engine ranking is very important for modern businesses. To improve your company’s search engine ranking solicit the help of a marketing expert.

As of the year 2012 more than 70 million Internet users browse the web with a mobile device like a cellular phone or tablet computer. Reports show that 65 percent of mobile web users incorporate a smartphone or tablet in their search for a local business so that they can buy something they need. Getting a higher search engine ranking will make your business seen regularly by people that perform searches on both desktop computers as well as mobile devices.

To find the right company to help you improve your search engine ranking think about all the different businesses that are available. You will want to look for an SEO business that has a great deal of history working with other clients to grow theirsearch engine ranking in a way that brings them the types of customers they are looking for. These businesses should be able to explain to you what exact style of services they will give to you so that you can get a better search engine ranking.

Investing in SEO is also helpful because it improves your organic click through rate. Reports project that organic click through generates 25 percent greater conversion rates than similar PPC rates. If you are trying to get seen more in your industry without investing in marketing that you are not sure will work, search engine optimization is your answer. The right SEO will improve your search engine ranking so that you get viewed higher up on page results when prospective clients look for the types of products and services that you have to offer for them.

SEO Off-Page SEO Checklist

SEO Off-Page SEO Checklist

• Always start with keyword research, testing and selection
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)