Learn Google SEO Resources

Some Useful resources links from Google about SEO

1. Google Basic SEO Guide – Cheat Sheet –  Click Here to Download

2. Search Engien Optimization Started Guide by Google – Click Here to Download

3. Google’s SEO Guide and Terms - Click Here to Download

4. Google’s Webmaster Academy - Click Here to Download

5. Google Webmaster Tools - Click Here to Download

6. Google Trends - Click Here to Download

What is Schema.org in SEO

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
A shared markup vocabulary makes it easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use.  

Sourcing the Latest on the SEO Front

Ever, so often you come across SEO websites that promise a content library, newletters, videos, discounts on conference passes, and so on. There are also professional search engine optimization services providers who promise a realistic rise in your SERP ranking. My take on these websites and services is that if you can determine the authenticity of the website or the service, they can prove to be a very useful tool indeed.

Consider this: Search engines constantly keep changing their algorithms, which determine how a given website will be ranked. After the recent Panda updates, everyone in the world is either far less or far more confident that they know what is happening on the SEO front. People, especially companies’ in-house SEO professionals, need to keep abreast of these changes to the algorithms. In fact, they need to be aware of the direction in which these algorithmic changes are taking the online world.

For that purpose, they need to know about everything that’s going on in the area of search engine optimization. They also need to keep an eye on Google, the most advanced of all search engines. Websites dedicated exclusively to the publication of news on developments in SEO, Google’s algorithm updates, and search engine optimization best practices need to subscribe to the memberships available with authentic websites.

Remember, SEO is about making sure that your website is indexed (or included in the search results for the relevant keywords/key phrases) BEFORE the search engine indexes your competitor’s website. As any SEO professional will tell you, that is the whole reason why search engine optimization is such a major part ofInternet marketing. Unless you actively promote and keep enhancing your online presence, chances are your competition will emerge winner in the race for branding and commercial success.

You need to be well informed regarding the latest developments in SEO because website optimization is going to first affect the performance of your website and then that of your business overall. It would be an excellent idea if you decide to go in for memberships of websites that offer premium content on the latest in search engine optimization and Google’s algorithms. It would be even better to source professional help from a seasoned SEO professional.

Source Refered: Yahoo