A question which I thought I knew the answer to is “what are the differences between Google and Yahoo SEO or search engine optimisation“?
You see I have always found it easier to rank sites on Google quicker than any other search engine, especially yahoo. For instance take a look at my search engine stats for last week on my 4 month old blog.
As you can see all of my search traffic, just about, comes from Google. I didn’t even get 1 single visit from yahoo and have had 1 the whole time my blog has been up and running.
There is nothing new about this, every site I have ever worked on has struggled to get traffic from Yahoo Search. My theory has always been that Yahoo relies on simple link popularity, who ever has the most wins! I was also under the impression that Yahoo relies heavily on Domain Age.
Anyway I decided to conduct a little research and boy! was I wrong. The research I conducted is far from conclusive but it puts my previous theories to bed.
Below is a table I put together comparing two sites.
1 – The first site ranks No.1 on Google for “search engine optimisation”
2 – The second site ranks No.1 on Yahoo for the same term.
I have highlighted all the areas that the Google ranker seems to out do the yahoo ranker. Let’s discuss this a little.
Take a look at the search result page for a yahoo search:
Take a look at all the ranking URL’s, just about all include the targeted keyword.
Now compare this with the Google Results Page
:
Notice how all the URL’s here are mainly company names, some; kind of use the keyword but most don’t.
All this, leaves me with the following conclusions:-
To optimise for Google think of the quality of your whole site, how many deep links do I have, are all my pages fully optimised, does PageRank flow to my most important pages, am I building a link profile to all my important pages?
Yahoo is simply concerned with the relevancy of a single page and PageRank and domain authority play a minor role if any at all
The evidence here could suggest a swing to brand recognition on Google as all the sites ranking in Google are company domain names
Google gives very little weight to the domain name now, however it is still a good idea to include keywords in your domain so you can pick traffic up from Yahoo as well.
As far as I am concerned Google brought up the better quality results and so it should as it has such a huge search traffic share of between 60 – 65%.
There are far more hoops to jump through for Google SEO and even though it has it’s critics it would seem it is much harder to spam than what Yahoo would be.
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