Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are:
- Its capability to easily spread awareness through interactivity and audience engagement
- Its ability to influence consumers’ buying decisions.
As many experts say, your blog is the most important social media tool. Everything else that follows will just support and propagate the content that your blog has – and this includes SEO.
SEO is an important process in blogging. Given that new and targeted visitors, leads and potential customers to the blog can be easily generated through this channel.
Even though SEO is an important area, it should never interfere with how you write your content. Because search engines are all about improving the online experience of their users, so your SEO approach should do too.
There have been so many improvements and changes in Google’s search algorithms these past few years. Optimizing a blog for search has also progressed along these changes, in which a few new signals, factors and methodologies where augmented.
So in this post, I’ll be sharing 11 actionable tips that you can implement to improve your blog’s visibility on search results and performance in driving constant search-traffic this 2013.
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